ABOUT
Keʻokeʻo Dog Café is a conceptual brand identity for a White Swiss Shepherd dog-café inspired by Hawaiʻi’s relaxed culture and playful community spaces. The identity combines soft, rounded forms, a friendly dog icon, and clean, Swiss-Style design to create a warm and welcoming environment for people of all ages.
Keʻokeʻo is Hawaiian for the word "white." It refers to the color of the dogs and creamer, fitting into the dog-café concept.
ROLE: Brand Identity Designer
SKILLS: Logo Design, Typography, Packaging Design, Environmental Branding, Social Media Marketing
TOOLS: Illustrator, Photoshop, InDesign
Primary Logo
Typemark
Logomark
Alternate Typemark
Alternate Logomark
Logo Anatomy
LOGO
The logo is a minimalist, expressive icon of a dog, inspired by the White Swiss Shepherd and splashes of milk. The logo uses circular geometric forms to create a structured yet playful mark for use across multiple applications.
Primary Color
Secondary Color
COLORS
The primary and secondary colors of the identity are directly picked from coffee elements to fit the cafe concept. The accent color complements the primary and secondary colors by creating the sense of a warm, cozy, and welcoming brand.
TYPOGRAPHY
Bear Rounded is the primary typeface. It pairs well with the logomark and reinforces the playfulness of the brand identity.
Nebulica is the secondary typeface. Nebulica Bold is used for section titles or subheaders, while Nebulica Regular is used for body text. Nebulica is a contrasting pairing to Bear Rounded with its sharp corners, but also reinforces the Swiss-Style design with its clean and geometric look.
Hot Drink Cup
Cold Drink Cup
Barista Apron
Trainer Apron
Glass Milk Bottle
Beverage Menu
Food Menu, Pastry Bag, & Napkin
Bag of Coffee Beans
Stamp Card
Outdoor Signage
Outdoor Signage
Cafe Interior Mural
